In a bid to promote the launch of the game Gran Turismo 7, Sony has amazed several fans. In collaboration with DDB, Axis Group Asia, and Autobahn motors, Sony created a super car vending machine. The super car vending machine, which is located in Singapore, has 20 floors of super cars.
The brand may be unable to claim the “first car vending machine position.” However, the Singapore super car vending machine is a beautiful piece of art that speaks of class. The vending machine uses updated technology tools to ensure proposed buyers get their cars swiftly.
While the buyers wait, their senses are being appealed to so that the wait goes unnoticed. The in-game GT Café inspires the bottom area of the vending machine. This segment of the building features local influencers and a display of a lineup of cars.
Reasons For the Super Car Vending Machine
The car vending machine was created as an integral part of the launch of the Gran Turismo 7. It is located where the ABM Ten square building was situated in Singapore. Sony took over the building for the sole purpose of creating the car vending machine.
Interestingly, the super car vending machine works like a regular vending machine. However, the vending machine is filled with supercars rather than being stuffed with drinks and chocolate bars. The Sony car vending machine operates differently from regular chocolate vending machines.
Regular super car vending machines push out their content over the edge to land in the collection area. However, due to the delicate nature of cars, the vehicles are carefully lowered via a bespoke lift system.
At the touch of an Ipad button, the auto dealer can retrieve a vehicle from any part of the vending machine. The car’s trip to the base from the machine takes roughly 2 minutes. While the customer is waiting, an introductory video of the car will be playing for the proposed owner to view.
To further heighten the user experience, a matching soundtrack will be playing in the background. Once the car reaches the base, it rotates on a spotlight-illuminated turn table. Simultaneously, a special scent by a French perfumery permeates the atmosphere.
The company intends the super car vending machine to appeal to all the consumer’s senses. Hence, the employment of sound, illuminated light, and perfumery. In the nearest future, the company intends to incorporate the taste feature to give customers a wholesome experience.
Autobahn Motor’s Statement About the Vending Machine
As expected, several people have different amazing opinions about the Super car vending machine. However, we will be examining the company’s point of view. Gary Hong, the general manager of Autobahn motors, decided to carry people along in the company’s thought process. This segment will examine in parts the company’s statement about the super car vending machine.
In his statement, Gary said the vending machine was the company’s attempt to maximize Singapore’s land mass. It is common knowledge that land is scarce, especially in Singapore. While maximizing the limited land space, the company also wanted to stand out.
In his discussion with Reuters, he said, “We needed to meet our requirement of storing many cars.” Speaking further, Gary said, “At the same time, we wanted to be creative and innovative,”
Gary also hinted that he had been approached by several developers that would love to adopt the company’s Automotive Inventory Management System. According to him, these companies would love to use the inventory management system for their parking services.
The 15-story, 4-column structure looks like an image you would find in a comic story of a kids’ collection. Amazingly, this is no storybook. It is a live structure containing real cars. According to reports, the vending machine can accommodate 60-70 cars. These cars are stacked on each other, making beautiful scenery for everyone passing by its illuminated showcase.
Autobahn’s car vending machine boasts a wide range of luxury vehicles. These super cars range from Bentleys, Porsches, Lamborghinis, Ferraris, and other exquisite vehicles. Amidst the applauses and celebrations Autobahn has received, there is also some backlash.
As expected, not everyone appreciates Autobahn’s incorporation of technology in the super car vending machine. Some Singaporeans believe that the project is impractical. For starters, these individuals strongly believe it is not possible to implement the Automotive Inventory Management System across board. Furthermore, they lamented the high-end prices of owning luxury cars in Singapore.
Comparing The Singapore Vending machine To The First Car Vending Machine
Despite the magnificence of the Singapore car vending machine, it is not the first one. However, it is currently the largest vending machine in the world.
The first car vending machine in the world is located in Nashville, Tennesse. At the time of opening, it was described as the world’s first fully-automated, coin-operated car vending machine. The vending machine is a 5-story glass tower that can store about 20 cars per time. The glass structure has a welcome center and three collection centers for customers to pick up their cars.
The vending center, owned by Carvana, offers free delivery to customers who stay in Tennessee. Such clients would only need to drive to the Nashville location to pick up their vehicles for free. However, customers outside the area would be required to pay a delivery fee.
At the time of construction, the Nashville car vending machine was regarded as one of a kind. However, after Hong refined the car vending machine concept with his architect, it may be difficult to say so. Currently, the Singapore vending machine is the real deal, but it just might be an introduction to the future.
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